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Even though AdRoll is best known for its retargeting technologies for buyer promoting, it’s been setting up out a suite of B2B advertising technologies below its RollWorks enterprise unit, which launched earlier this yr.

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Requested why Growlabs was an interesting acquisition target, CEO Toby Gabriner (who joined AdRoll last calendar year) instructed me through email that both amount and good quality of data is important for constructing an account-primarily based marketing application.

“With the combination of your Growlabs and AdRoll Group identity graphs, our RollWorks division will present our consumers access to considered one of the biggest unbiased B2B identification graphs on the earth.”

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